Diez Mil Besos para Fati
- Project
- "Diez Mil Besos para Fati" (Ten thousand kisses for Fati) was a solidarity campaign for Asociación VYDA. Audiovisual production and landing page for fundraising.
- Tasks
- Idea and planning. Direction, script, production and audiovisual editing. Landing page design, template development and payment system integrated with WooCommerce.
Landing page
Fátima Suárez Amorín (Fati to her friends), the founder of VYDA, suffered from a very aggressive type of cancer called Angiosarcoma. In this campaign, she explained that the love and affection from people gave her the strength to keep fighting against her illness.
"I live thanks to the strength given to me by the kisses of those who care for and love me. That's why I'm going to invest all their kisses, so my story doesn't repeat itself. Will you give me a kiss?"
The campaign invited more people to join in giving Fati 1 kiss = 1 euro, with the goal of funding research into this little-known cancer.
To date, the association has funded two Angiosarcoma research projects.